A Marketing Guy Nails the Problem with Software Companies

Watching Steve Johnson's short six and half minute presentation titled 'Software:Business or Hobby' (video) at the Business of Software Conference (2007), I was struck by something he said (around 04:13):

One of the challenges, I think that we all face is so many people in the organization are making decisions about that they are not qualified to make decisions about. Nothing seems hard to the people, who don't know what they are talking about.

- Steve Johnson of pragmatic marketing

You can watch the whole presentation here.