The Enterprise Software Business Summarised

You don’t get it. The central relationship between Oracle and its customers is a business relationship, between an Oracle business expert and a customer business leader. The issues that come up in their conversations are business issues.

The concerns of developers are just not material at the level of that conversation; in fact, they’re apt to be dangerous distractions. ‘Developer mindshare’... what’s that, and why would Oracle care?
(via Tim Bray )

In other words, it's all about deals between managements.