The Pinnacle Of PR Success

The pinnacle of success, as far as PR is concerned, is getting your marketing material into the NY Times, disguised as journalism.
- Owen Byrne

Owen Byrne is the guy who originally built Digg. Owen Byrne's comment is part of a Hacker News discussion thread about to an article N.Y.T piece "Spinning the Web: P.R. in Silicon Valley". Paul Graham's essay about how PR works, 'The Submarine' , is also insightful.