IT Startups And The Immature Indian Market

There's lot of hand wringing over the lack of "real" startups in India. Most of the arguments totally miss the point that the market for technology products is barely incipient in India. Ashish Gupta nails it:

Ashish Gupta, Managing Director, Helion Advisors Pvt Ltd, feels it is difficult to sustain a company that sells technology because there isn’t a good enough market for technology in the country. Also, customers often prefer to buy solutions from established multinational companies rather than from an indigenous start-up.

‘Why should I buy IT from a start-up and add more risk to my business,’ is what many buyers ask, says Gupta. However, companies that sell services based on technology have far better chances of success in the Indian market, he adds.

(via The Hindu Business Line)

Related: Why Developing Software for Indian Companies is Not Easy